This would get my vote
Late stage political advertising runs the gamut from simply annoying to absolutely dispiriting. We’re now hunkering down in the midst of a blitzkrieg of escalating negative commercials on the tube, tabloidized mini-dramas in which one’s opponent is portrayed as the main attraction to a Halloween haunted house. The photo of the poor candidate always has a black background and his or her skin is a ghastly yellow. The TV’s volume mysteriously rises, yet the voiceover sometimes sinks to a stage whisper. Partial quotes are sprinkled around like blurbs from a movie trailer.
The worst thing, though, is that the same commercial is shown six million times. Frequently, it’s run two or three times in a five-minute programming break. The goal is for each and every viewer to memorize the entire attack ad to the point of having bad dreams about it.
These ads eventually disgust a small but significant percentage of the voters to the point of not bothering to vote. This typically turns out to be a Republican advantage, because the base treats an election like a gladiator event that they cannot afford to miss.
Here’s what would get my vote:
Audio: Vivaldi’s “The Four Seasons,” or Pachobe’s “Canon.” Something light and soothing.
Video: Scenes of Oregon’s beaches, mountains, wooded wilderness areas, free-flowing rivers, an elk herd, a salmon jumping, the sun rising over the Wallowa’s and setting at Cannon Beach. Or a bunch of puppies playing.
Voiceover: No voice over.
Text overlay: No text overlay.
Political message: No political message.
Nothing but nice music and pictures. And at the end, “I’m Jeff Merkley and I approved this interlude between negative campaign ads.”
Campaign funds couldn't be spent more wisely.